Lionsgate has become the first significant Hollywood studio to go all-in on AI. The company today announced a “first-of-its-kind” partnership with AI research company Runway to create and train an exclusive new AI model based on its portfolio of film and tv content.
Lionsgate’s exclusive model will be used to generate what it calls “cinematic video” which can then be further iterated using Runway’s technology. The goal is to save money – “millions and millions of dollars” according to Lionsgate studio vice chairman Michael Burns – by having filmmakers and creators use its AI model to replace artists in production tasks such as storyboarding.
In corporate jargon terminology, Burns said that AI will be used to “develop cutting-edge, capital-efficient content creation opportunities.” He added that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
Again, why are we having AI take over the creative jobs? Making music, art, writing, voice acting, etc. Let’s train AI to work retail so that burnout cashier can finally learn how to play guitar like they’ve been putting off because they have to work 50+ hours a week.
Because mistakes are less obvious, and when they do happen tend to be subjective and hard to “prove”. You can do a creative job poorly and it might be a while before anyone catches on, so AI gets to just sort of squat there while AI companies pretend LLMs are capable of genuine creative output.
Any job that has an objectively correct result from the work being done will be screwed up by AI on day one, if not immediately.
Exactly fuck AI companies. Seriously all fucking shit jobs that could be done by robots and yet instead they taking all the fun stuff and our hobbies and runing them.
As a writer I guess just mark my books human written and people should only read, buy and watch content only made by humans and let AI die until corporations get the fucking hint.
Go get a fucking robot to work the factory jobs and leave our creative work alone.
I get what you’re saying, and agree, but “cashier” is perhaps not the best example? Self check outs have been around for ages and Amazon (I think?) has those “just walk out” stores that are supposed to be AI powered. I seem to recall reading that the just walk out stores were actually powered by cheaper “cashiers”, in another country, but - it shows they’re working on it.
I believe Amazon doesn’t do the “just walk out” thing anymore because it didn’t work very well.
By design, AI is only able to regurgitate the info it’s been trained on in a slightly different pattern. So I’m not sure how this is supposed to work out.
I have a better proposal for you, Lionsgate: cut the CEO and all their cronies. I’m pretty sure you’ll save a lot more money that way, while keeping the people who actually produce the stuff that makes you money.
What a horrible timeline.
Every artist in every field just walk away right now let them let AI take over. They will be begging you to come back in due time and you should force them to give you a pay raise.
yea pretty much this, AI is doing some pretty impressive things and even though orders of magnitude faster than a human, no where near in quality as what a human can do as of now (and who knows maybe not even in the next ten years). So any company who treats their employers like “extra costs to be get rid off” deserves the whack of reality.
There are some really cool things. Summarizing meetings or emails (at the low low cost of the last shred of your privacy), doing low stakes drafting to solve the “blank doc” problem etc. Advances in medical imaging are crazy cool as well, but that’s been bubbling since mid 2000s and we just called it “machine learning”.
Replacing creatives is utter insanity.
Complete model collapse can’t come soon enough.
so it’s not enough that we’re getting a bunch of remakes of remakes. We’re now going to get the average of all of them.
