Lionsgate has become the first significant Hollywood studio to go all-in on AI. The company today announced a “first-of-its-kind” partnership with AI research company Runway to create and train an exclusive new AI model based on its portfolio of film and tv content.
Lionsgate’s exclusive model will be used to generate what it calls “cinematic video” which can then be further iterated using Runway’s technology. The goal is to save money – “millions and millions of dollars” according to Lionsgate studio vice chairman Michael Burns – by having filmmakers and creators use its AI model to replace artists in production tasks such as storyboarding.
In corporate jargon terminology, Burns said that AI will be used to “develop cutting-edge, capital-efficient content creation opportunities.” He added that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
It’s not like Lionsgate films were ever that good or interesting to begin with. A small loss imo
Hopefully the big studios doing shit like this leads to a resurgence of true indie cinema. I won’t hold my breath for it, but I’ll hope.
I have little interest in seeing AI vfx, but literally 0 in seeing AI stories. Fuck them
So boycott Lionsgate now. Easy enough.
Oh I’m sure it’ll be much more than that. But by all means. Do nothing and watch how this spreads to all…
so it’s not enough that we’re getting a bunch of remakes of remakes. We’re now going to get the average of all of them.