Some people here are saying they won’t be an ad. I get that, but I proudly wear my Darknet Diaries t shirt. I’m sure there’s a large margin that goes to Jack. But it’s worth it to me. I might get another shirt now that I’m thinking about it.
I feel differently about clothing that has the name of the clothing company on it than I do clothing that has the name of a podcast or something like that.
There’s people out there I’d gladly be ad for, Drachinifels comes to mind.
The comfy in-between is references that seem broadly appropriate, and blatant in-jokes that just sound interesting. Respectively: the “you go girl” shirts with Jax on them, and bumper stickers reading “stay sexy and don’t get murdered.” You don’t have to know the thing they’re from. You don’t have to know they’re from a thing.