It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.

I hate this so damn much.

64 points

They’re not trying to trick people into re-watching videos they’ve already seen. YouTube generally does a pretty good job of not recommending those videos anyway. They’re simply testing which thumbnail/title brings the most traffic. It might seem petty but it makes a huge difference.

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19 points

Yep, YouTube even has an A/B testing tool for automating this.

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8 points
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I loved old YouTube, these days i hardly go so maybe I’m not getting a good perspective but it seems every thumbnail is exactly the same, some brightly colored photo of a 20-something staring off camera with a comically open mouth. Am i missing something?

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4 points

Yeah it’s really fucking cringey and dumb but it does work. Like, those exact thumbnails somehow get more clicks and views. I don’t get it, I don’t think I ever will, but they’re doing something right with this.

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4 points

Not missing anything, that’s just the current style that gets the most views. It’ll eventually change to something different and everyone will adopt that new style for a while.

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4 points

Yup, Scott Cramer recently did an interesting video that touches on this on his second channel, Scott is Struggling. Pretty cool if you’re into that kinda meta game of YouTube.

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62 points
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I’d recommend DeArrow to get rid of this. I’ve set it to just pull a thumbnail from the middle of the videos, and the titles are community edited to remove the massively clickbaity ones (if the channel is big enough).

It even comes in ReVanced so you can remove them on mobile too.

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10 points

Just posted it too, great minds think alike!

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33 points

LTT posted a video this week about the new push YouTube made to A/B test thumbnails: https://youtu.be/lHIWMmVoA44

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27 points

Yeah, i think they’re testing what will drive click. I noticed channel like kurzgesagt will initially post it with very clickbaity thumbnail and title, then will swap to less clickbaity one. It’s annoying but i do understand why they do this. Makes me appreciate those who don’t join the enshittification race.

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16 points

Yeah. I appreciate that they’re trying to make their back catalog intelligible and searchable.

There’s nothing worse than looking at a YouTube channel that posts a tremendous number of videos, and then every single one has a thumbnail that’s completely meaningless oh wow you won’t believe this oh my god they did that what happens next…

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18 points

https://dearrow.ajay.app/ exactly fixes that.

It was created by SponsorBlock’s developer: https://ajay.app/

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6 points
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Deleted by creator
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6 points

Yes, the model is a bit confusing, but for the comfort it brings, I just paid 1 buck for it and called it a day.

That was also a way to thank them for their work on SponsorBlock

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2 points
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If I had to guess I’d say that their other project, Sponserblock, got a little bit more popular than they were expecting and this is just to help alleviate server costs. Most of the API endpoints don’t require any auth at all (the single one that does accepts a random UUID), so any checks must be locally done (maybe system time?). The extension and server back-end are licensed under GPLv3 and AGPL respectively and are also entirely self-hostable, so the code is out there to verify if you wish

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