It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.
I hate this so damn much.
I’ve seen it happen. It’s a bit annoying because there was a music video an indie artist made that I really liked, and the creator kept changing the name of it and I couldn’t find it and thought it got deleted or something!
There’s a Youtube extension for community-created thumbnails and titles that overrides this nonsense. Donation highly encouraged but I think you can get it for free.
This has even happening for years. I think Joe Scott was the first I noticed doing this.
Second layer of enshittification: content creators actively enshittifying their own content, to throttle a perceived weakness in the enshittification system itself - the almighty algorithm.
Predatory, desperate and user hostile. It’s a great way to tell me you’d like me to unsubscribe (and I do).