It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.

I hate this so damn much.

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LTT posted a video this week about the new push YouTube made to A/B test thumbnails: https://youtu.be/lHIWMmVoA44

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