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They are ultra conformists, so weird is definitely a word that cuts.
It works because that was Trump’s angle on Harris… But she ran with it first.
Because it hits at what they are all about: identity.
I think the secret is it’s just one word that everyone knows. Democrats have a bad tendency to over-explain: “This book makes these 57 points and if you cross reference with these charts and apply this formula you’ll see….” Meanwhile, Trump will just say “what a loser.” Maybe Democrats are finally learning to keep it simple.
Yes people should want to make informed decisions, but maybe part of effective campaigning these days is accepting they don’t.
It’s fallout from the devolution of our educational system. And, well, generational lead poisoning. And I guess we’ll find out what microplastics do to our brains in the coming decades too.
Anyways, it’s frustrating that talking points have to be “dumbed down” to such an extreme degree, but at the end of the day, I’m glad that the Harris campaign is being pragmatic about doing what they have to do with their messaging to actually reach low-info/low intelligence voters.