This is one of the reasons I hate and ignore all advertising. Commercials have NO IDEA who they are marketing to anymore. All I can think about when any commercial or advert plays is how fucking out of touch the company is to be showing the product getting used in a 26000 sq foot house EVERY TIME. I don’t have a garage, I don’t have a lawn, I don’t have a basement, I dont have a house, I don’t have a dog, I don’t have kids because none of this shit is sustainable or affordable. What world are you marketing to you board rooms upon board rooms of assholes?
If a vacuum cleaner company wants to correctly advertise a vacuum to the masses, they would now have to have the commercial show a lonely man getting off of the night shift of his 3rd job, taking a bus back to his squalor closet of an apartment, and then passing out gazing at the vacuum which has been sitting unused in the corner of the bedroom for 8 months, because the only world where he has the time and energy to use it is in his fucking dreams.
I don’t think Hollywood and advertising are out of touch, they know what they’re doing. They’re not just selling products, they’re selling an ideal. It’s about shaping how people see the world. For working-class viewers, it feels fake because it’s their reality being distorted. But for middle and upper-class audiences, it subtly shifts their perception, makes working-class life look manageable, maybe even confortable. They know it’s not 100% accurate, but they don’t realize how far off it is. That’s the real effect: it makes things look better than they are, and pushes people further out of touch without them realizing it.
And funnily enough ads are way way more targeted now than any other time in history.
Apart from the obvious privacy concerns i actually prefer non targeted ads, because they are less effective.
How many Mercedes and Audis are actually sold vs the ridiculous amount of commercials they run? It really feels like people in this country are living in two different realities
