That’s the opposite of what an apostrophe is normally used for, to show possession. So it’s not actually a well thought out use of an apostrophe, as it’s completely unclear if it’s a contraction or possessive. As I said, this is a badly constructed writing system.
Nobody does invent the rules for English. There are several versions used in different countries, which is generally based on how people use it in everyday life. Eventually the whole it’s/its thing will disappear as the language evolves. At least I hope that will happen if idiot language pedants like you fuck off.
Edit: It’s been pointed out to me that apostrophes used for contractions are more common than apostrophes used for possession. I still don’t think it changes the argument that we shouldn’t be using the same symbol for both, or that a language’s writing system should be simple and follow the pronunciation.
Idiot language pedant? I mean, the difference between it’s/its is just a matter of basic grammar. We’re not talking here about some obscure feature of the English language. And to be honest, the “fuck off” part was kind of off-key, if you ask me.
what an apostrophe is normally used for, to show possession
As someone who has learned bits of multiple languages I’ll push back on this: contractions are an apostrophes main purpose in both English and every other language, it’s the possessive use that’s weird. (I should be clear that I’m counting languages that use an apostrophe to denote a gutteral sound in the middle of a word as being basically a contraction, as that’s generally what they get kinda pronounced as in English)
I bet if you Google it then it’s gonna turn out the possessive is an ancient ass contraction