Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.
The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.
One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck
I will hand it to Tesla, iterating on the Cybertruck design must have been really fast.
The Lightning really is a nice looking truck.
The trapezoid Minecraft Cybertruck Deplorian— not so much…
Deplorian… Made me snarf. My previous go to, overheard a while back, Incel Camino.
They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.
Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit
The Lightning has also been out for a few years now, so it’s not the “new” thing. Also, I feel like half of those cYbErTrUcK purchases were people trying to resell them.
I guess making a search online is the one thing slightly more difficult than making an assumption.
You gotta love these comments in forums. Like the whole point of being here is to discuss and people like this are literally telling you to leave the site. Very useful, much contributions.
