Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
“niche market,” is a way of saying they made a bad product few want.
pickup trucks are hardly a niche product especially in the us
I don’t think I’d call that thing a pickup. I’m not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.
Yep, what else could you call it? It’s not a hatchback, a sedan, a convertible, a sports car, etc.
It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.
The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.
One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck
The Lightning really is a nice looking truck.
The trapezoid Minecraft Cybertruck Deplorian— not so much…
They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.
Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit
The Lightning has also been out for a few years now, so it’s not the “new” thing. Also, I feel like half of those cYbErTrUcK purchases were people trying to resell them.
I guess making a search online is the one thing slightly more difficult than making an assumption.
To be fair, it’s valid to cater to niche markets.
However, that wasn’t what Tesla was aiming to do.
cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.
Try and fail to look rugged. They just end up looking like the douche nozzles they are.
pickup trucks are hardly a niche product
Tanks camouflaged as pickup trucks are.
