I am begging automakers to stop putting classic sports car names on gigantic electric SUVs. Use literally any other names.
The “mustang mach E” - while by all accounts a great car - is just an absolutely catastrophic branding decision imo.
A Mustang is a sports car. A Mustang is not an SUV.
Honestly, it’s just so dumb. They could have picked another horse-oriented name if they really wanted to, but this is like calling an electrified Blazer a “Camaro” (to GM: please… don’t…)
Edit:
Good horse names instead of “mustang mach e”:
- Clydesdale (honestly, this seems like a slam dunk. The car is heavy, but very powerful, and will likely be used by families as a “workhorse” car)
- Andalusian
- Appaloosa
- Percheron
- Shire
- Ardennais
And this way, instead of the inevitable profusion of suffixes that special and sporty editions will create, you can clearly differentiate between the “sports car” line and the “electric sporty SUV” line. And do not try to fucking tell me “it’s an electric sports car!” It is not. You are lying to me and you are lying to yourself.
What’s really stupid is that like you said, it’s actually a great car. It could have stood on its own! Instead, it got a bunch of backlash hate. I wouldn’t even look at it for a long time because of the name. After I finally did, I was pretty impressed.
Absolutely agree. It’s actually a great vehicle, and the various trim levels actually seem very sensible. But the fact that it’s a “mustang” just kills it for me as a car enthusiast. I’d never be able to own one and look at it without thinking “fuck I am such a poseur for buying an electric mustang SUV 🤦♂️”
Or just stick the electric transaxle in an actual Mustang.
Btw, any car guys here should know you can just buy the mustang transaxle as a “crate motor” from Ford and drop it in what you want.
Right?
I want to emphasize: my issue is NOT that it’s electric.
My issue is that Mustang != SUV.
Also SUVs are fucking stupid, but I digress.
Ford is the worst offender (and more specifically the one who does electric SUVs) but the Mitsubishi Eclipse and Dodge Hornet are gas/hybrid SUVs that reused nameplates from sportier coupes on an SUV. I suspect the Honda Prologue might’ve been the Prelude at some point but that’s just a guess. At least that one didn’t get a reused name.
