The “mustang mach E” - while by all accounts a great car - is just an absolutely catastrophic branding decision imo.
A Mustang is a sports car. A Mustang is not an SUV.
Honestly, it’s just so dumb. They could have picked another horse-oriented name if they really wanted to, but this is like calling an electrified Blazer a “Camaro” (to GM: please… don’t…)
Edit:
Good horse names instead of “mustang mach e”:
- Clydesdale (honestly, this seems like a slam dunk. The car is heavy, but very powerful, and will likely be used by families as a “workhorse” car)
- Andalusian
- Appaloosa
- Percheron
- Shire
- Ardennais
And this way, instead of the inevitable profusion of suffixes that special and sporty editions will create, you can clearly differentiate between the “sports car” line and the “electric sporty SUV” line. And do not try to fucking tell me “it’s an electric sports car!” It is not. You are lying to me and you are lying to yourself.
Or just stick the electric transaxle in an actual Mustang.
Btw, any car guys here should know you can just buy the mustang transaxle as a “crate motor” from Ford and drop it in what you want.
Right?
I want to emphasize: my issue is NOT that it’s electric.
My issue is that Mustang != SUV.
Also SUVs are fucking stupid, but I digress.
The only modern Ford SUV worth a damn is the Bronco, because it’s a legitimate off-roader. Everything else is just a fucking station wagon, but stupider.
What’s really stupid is that like you said, it’s actually a great car. It could have stood on its own! Instead, it got a bunch of backlash hate. I wouldn’t even look at it for a long time because of the name. After I finally did, I was pretty impressed.
Absolutely agree. It’s actually a great vehicle, and the various trim levels actually seem very sensible. But the fact that it’s a “mustang” just kills it for me as a car enthusiast. I’d never be able to own one and look at it without thinking “fuck I am such a poseur for buying an electric mustang SUV 🤦♂️”
