But it IS how we see prices. If there weren’t science behind it, they wouldn’t be doing it.
I was watching a PBS documentary about the first humans in the Americas. All the scientists are super cool until you get to the American anthropologist who starts using phrenology to explain why Native American tribes shouldn’t be given repatriation rights, only for a Danish geneticist to say “yeah, this is absolutely a Native American and i am willing to testify to that in any court of law”
Pseudoscience is still all the rage if it can be used to push a political agenda.
But it IS how we see prices.
I don’t. Never did. I’m sure I’m not the only one.
You do though
At some level you will favor the 19.99. You might justify it with some other rational but there will be the bias.
No, I dont though.
It really depends on the study you choose to believe into. (No, everyone does it, isn’t a pro argument. People always had strange beliefs which later changed. I think it’s called major consensus narrative or maybe consensus reality
I like this hill, I’ll stay here. Thank you.)
The science is about how you initially react to the number. Your brain will see $19, and immediately you’ll think it’s $19. Only upon further inspection and processing through your cognition, you recognise that its $19.99, which is basically $20.
It’s that initial reaction they want, to grab your attention. Anyone who is going through life without leveraging their higher thinking will fall for this shit. Anyone who thinks, at all, won’t.
Unfortunately, there’s a nontrivial number of people who fall into that first category. People who were never taught to think. They just do.
