Marques Brownlee, known as MKBHD, faced backlash over his new wallpaper app, Panels, due to its high subscription cost ($49.99/year) and concerns over excessive data permissions.
Brownlee acknowledged user feedback, promising to adjust ad frequency for free users and address privacy concerns, clarifying that the app’s data disclosures were broader than intended.
The app, which offers curated wallpapers and shares profits with artists, aims to improve over time, despite criticisms of its design and monetization approach.
Short version: there’s an $80 bread maker with 5 features, a $120 bread maker with 12 features, and a $475 bread maker with 14 features.
The $475 bread maker only exists to make the $120 version look like a bargain.
But in the end you get more feature for a higher price. In this case it’s the same app for different prices depending on time frame… not to mention the app has no purpose beyond finding a wallpaper so it only really has 1 feature.
The point is not whether there are more features. The point is to give you an incentive to go yearly, and in this case it’s a huge “discount” even though it’s in no way worth the monthly cost. The monthly plan isn’t meant to sell you the monthly plan. It’s meant to make the yearly plan look good.
I believe this is called the anchoring effect in psychology, and it’s really effective
