Mashable reports that users ran into a black screen on YouTube, and that it stayed for about 6 seconds before the video began playing. The reports indicate it affected several browsers including Firefox, Edge, Vivaldi.
Some users joked that they would rather see a black screen than an ad. While that’s certainly a better experience, it does waste precious seconds of our time. A simple workaround for the black screen on YouTube is to just refresh the page, hit F5 as soon as the page starts loading. uBlock Origin’s filters were updated with a patch to resolve the problem, the add-on updates its filters automatically. If you are still experiencing the black screen issue, just open the extension’s dashboard and manually update the filters. This tug-of-war is getting annoying, but it appears to me that Google’s efforts are actively promoting the use of ad blockers, instead of attracting new subscribers.
Well, I’d rather see blankness than another ad.
it’s nuts that no one likes ads yet advertising wouldn’t be a billions of dollars industry if they didn’t work
I think you’re giving companies too much credit. Freakonomics did a series called “Does Advertising Actually Work?” and the tl;dr was ¯\_(ツ)_/¯
https://freakonomics.com/podcast/does-advertising-actually-work-part-1-tv-ep-440/
https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/
i think human psychology is too nebulous and qualitative with way too many factors to definitively “measure” how effective ads are. all they really know is (most of the time) buy ads, revenue goes up.
but there’s a reason your personal data is so coveted by advertisers. if they can parse that you’re an avid hiker from the millions of data points they collect from you (websites visited, geolocation data, other purchases, etc), then they can sell ads for $400 hiking boots specifically for you, that people who never leave their couch and order delivery from hungry howies every day would just ignore
What I’ve found is that advertising only works if I already wanted that product. That advertisement doesn’t have to be these huge ad campaigns that they currently do. It could be as simple as showing a still image of a twix bar, and saying “Hey! Go buy a twix!” Yeah, ok.
But if I wasn’t already planning on buying that product? Well that ad time may as well have been some archival footage showing the inside of a 1940s concentration camp in use.
That is to say, both are things that you find offensive to have to be watching, and neither are going to entice you to buy the product.
munches on a twix bar
…what?
well, as long as the companies buying the ads think they work, we have an industry
I legit strongly suspect they don’t work, at least not as well as it’s implied. Like, everyone thinks they work because they used to work really well or something.
Apparently there are some people that like ads, and a larger amount who may not like them but are willing to tolerate them.
Those of us who will make proactive choices to not engage with advertising are the minority.
This is my impression.
My partner doesn’t care about ads at all. I installed newpipe on her phone but she prefers the yt app, with ads.
Usually in these threads someone starts espousing the virtues of “responsible” or “appropriate” ads.
A common argument is that its the most efficient way to pay for online content. I strongly disagree.
Suffice to say, I think ads are so normalised that most people don’t see them as intrusive.
My mom (mid 70s) says “Oh I don’t mind the commercials. It gives me a break to go pee.”
And when I say “or you could just get a dvr, and pause for as long as you want, any time you want.”
Her response was “Yeah…but who wants to do all that???”
Um…boomers are weird.
I’ve seen a few ads recently that are just random as hell, don’t say a product name and don’t even have a website or link to find out what it is even advertising. They always make me wonder how they’re working, if they’re working. They seem like just a waste of money and time for everyone involved, including the advertiser themselves.
I use adblockers but my parents don’t. Visiting my folks and seeing the ads they get served is just bizarre. They get served ads in Spanish even though there’s nothing about the account, device or geolocation that would indicate the audience is Spanish speaking, they get very long ads for medicines, which…you know how they always list an increasingly long and concerning bunch of side effects? Well the last one I saw ended with a full reading of the drug’s MSDS. They get ads from car dealers half a continent away, campaign ads for a different state’s legislature…Why was there ever a television advertisement even made for General Electric power plant turbines? Who’s watching Zeltik, gets a mid-roll ad for gigawatt generator components and makes any kind of decision based on what they saw?
The people that do spend the time trying to find out what it is for will remember the eNgAgEmEnT from needing to find out what it is and that correlates with future sales. Just like “rewards” programs that are designed to mentally lock someone into the store/product while harvesting their data.
The sad thing is: ads dont need to be liked to work. Making enjoyable ads is expensive, making annoying ads that still work is cheaper
That’s because they are psychological warfare. They don’t need to be liked because the goal isn’t to create a positive association with the product, it’s to brainwash people into thinking they need the product
My wife worked for a company that was heavily reliant on generating leads from ads. They had lots of real time monitoring of conversion rates to make sure they were actually making more money than they were spending on the ads. They would have to turn ad channels off all the time because the return on ad spend went negative.
So my conclusion is that ads can be somewhat effective for companies, but if they don’t actively monitor and control the performance of their ads, they’re probably just burning money. A lot of companies seem to advertise because they think that’s the only way to grow.
The problem started when they went from a basic preroll ad, to unskippable and then the large amount of mid-roll ads to push people into buying premium just as they increased the price.
