Where you absolutely refuse to go the cheap way.
For me its deodorant. Everything else I’ve found but my chosen brand fails me.
Toilet paper
Everything that is under you. Shoes, mattress, bike, car, desk chair etc.
Cheaping out on the above will cost you more in hospital and physical therapy bills.
Headphones. I first used some cheap ones and then switched to Bose. The difference was significant. Never again cheap headphones… Also my ears thank me because I can listen to music with lower volume than with the cheap ones.
Oh Bose? I mean it can be an upgrade, but wait until you buy actual good headphones.
Disclaimer: my wife has a chronic neck injury.
Car! We’ve had Renaults for years, but last time we went for a BMW and the difference is night and day. My wife had to do lots of stretching exercises just to go and buy bread. In the BMW she can happily drive 5-6 hours with no (extra) discomfort.
Coffee beans for sure (gotta love freshly roasted specialty beans!), but also vegetables (organic & local are the best). Oh, and also headphones, for sure.
To me these are all totally worth it because the jump in quality is very noticeable. After a certain price point, though, the law of diminishing returns kicks in hard