After the House of Representatives Committee on the Judiciary released a report accusing the Global Alliance for Responsible Media (GARM) of colluding with companies to censor conservative voices online, Elon Musk chimed in. In a post on X (formerly Twitter), Musk wrote that X “has no choice but to file suit against the perpetrators and collaborators” behind an advertiser boycott on his platform.
“Hopefully, some states will consider criminal prosecution,” Musk wrote, leading several X users to suggest that Musk wants it to be illegal for brands to refuse to advertise on X.
Among other allegations, Congress’ report claimed that GARM—which is part of the World Federation of Advertisers (WFA), whose members “represent roughly 90 percent of global advertising spend, or almost one trillion dollars annually”—directed advertisers to boycott Twitter shortly after Musk took over the platform.
Twitter/X’s revenue tanked after Musk’s takeover, with Bloomberg reporting last month that X lost almost 40 percent of revenue in the first six months of 2023 compared to the same period in 2022. That’s worse than prior estimates last May, which put Twitter’s loss around one-third of its total valuation. Ars chronicled the worst impacts of the ad boycott, including sharp drop-offs in the US, where an internal Twitter presentation leaked to The New York Times showed Twitter’s ad revenue was down by as much as 59 percent “for the five weeks from April 1 to the first week of May” in 2023.
Last year, Musk sued other “collaborators” in the X boycott, including hate speech researchers, the Center for Countering Digital Hate (CCDH), and Media Matters for America (MMFA). However, his suit against the CCDH was dismissed this March, and Media Matters has claimed that Musk filing his MMFA lawsuit in Texas may be “fatal” because of a jurisdictional defect.
Man who claims hes a libertarian wants government to punish those who don’t give him money.
For something that isn’t a crime. Why are we feeding this troll attention? Let him fall off the face of the earth and all his “projects” fail.
Oh, nonono. You simply misunderstood him, because he’s such a genius. Didn’t you hear that he thinks he is literally the smartest engineer alive on this planet? Surely he’s not following suit of other nutjobs and simply trying to weaponize the judicial system in his favor because he essentially has unlimited money? This guy?? Nooooo…
He thinks he’s a lot of things. In reality, he’s just a living, breathing example of Dunning-Kruger in action.
Can X sue Musk for telling advertisers to go fuck themselves rather than addressing their concerns over his dumpster fire decisions?
He privatized and fired the board, remember? Nobody else inside to hold him accountable for being a non-stop fuckup.
Institutional only now, and they’re all big companies who Musk strung along for the ride. He’s already on the hook with them, and they are obviously not pleased. He still the majority shareholder, and it’s lost 75% of its value since he took it over, and it’s clearly going to just bleed to death. They’ve already lost their investments.
I could have sworn I read that Musk was a free speech absolutist. Freedom for me but not for thee?
This is the case with literally every conservative crowing about “free speech”. They want full freedom for themselves so that no matter what they say there can’t be any negative consequences or reactions, and everybody else can get fucked and die in an extermination camp
When a business blames its customers for choosing to no longer be its customers, it’s a sure sign the business is declining. Depending on the severity, it’s often a sign the business is failing.
This applies here, as well as any time you see an article that millennials are killing <business/industry/etc>. It also applies when an entertainer blames their (potential) audience for not enjoying their work. See Jerry Seinfeld, Kid Rock, etc.
No one owes your business any patronage.
Actually if we’re referring to twitter’s customers, Musk changed it so that the customers aren’t the advertisers any more, but the users.
It’s a really good move for the quality of the thing. It realigns twitter’s incentives to those of the users, whereas before twitter was only serving advertisers.
While I would generally agree with that statement (and gave you an up vote for it), I feel like Musk twisted that away from any normal business move.
For instance, many customers aren’t paying for premium features. Rather, they were extorted into paying, because their professional lives depend on it.
And even after all that, it’s not like it’s catering to users on any level. No one is saying that Twitter is better now. Well, no one except the Russian bots and the Nazis.
