Summary
Tesla’s European market share is declining sharply, with EU registrations dropping 40.9% in November 2024 compared to last year, and year-to-date registrations down 15.2%.
Including the UK and EFTA, Tesla’s registrations fell 13.7% this year.
The drop stems from reduced government EV incentives and growing dissatisfaction with CEO Elon Musk.
Despite Tesla’s decline, overall EV registrations in Europe have remained stable as competing automakers gain ground. Tesla remains the largest EV producer in Europe but faces growing pressure from rivals capitalizing on its waning dominance.
But this is hitting EVERY ev carmaker in Europe. Germany ended its subsides to ev this December.
This has obviously impacted sales. Volkswagen, Volvo, Hyundai. All have been hit.
The only one that was not impacted that much was BMW.
This is nothing to celebrate. Ev adoption on Europe has been dropping steadily.
Companies like VW are getting raped in China where a substantial amount of their profits come from though due to their current EV positioning and it’s causing them catastrophic problems in the EU. Deiss the old CEO was warning about needing to cut back and refocus because of this and they kicked him out. Now the new CEO is saying the same thing but the delay has made it even worse, and the union, as expected, is fighting it. VW is in serious trouble right now.
Edit: Looks like new news on this yesterday, 35k jobs cut (25% of workforce), but no factory closures, and a reduction in 700k vehicles/y. Also no raises for 4 years.
It’s slowly becoming a point of abject loathing. Many of us openly laugh at Tesla drivers, not in the least because they’ve taken the crown of “deadbeat drivers” from BMW & Mercedes a long time ago. See an asshole on the road? 66% chance it’s a Tesla.
If you need to cut someone off, best to do it to a Tesla as the car is likely to prevent collision and you get to piss off a musk simp
How about not creating dangerous and potentially deadly situations in traffic, no matter how much we disdain the cars brand or think the other driver is an asshole?
You cut off the Tesla, the Tesla breaks, the car behind crashes and the whole thing might turn into a mass accident with dozens of injuries and some people killed…
The thing is that Tesla driver has already cut off several people that day
I’m not talking about anything at speed that you’re assuming anyway. But now I gotta ask if you’re embarrassed driving your Tesla?
Polestar sells something for a similar price and better quality, and without awkward associations with a billionaire nazi.
the biggest player in the electric vehicle game is having a rough year.
You couldn’t tell by looking at the stock price.
because tesla is basically just a pump and dump now considering the board are just musk stooges who greenlight anything he asks and investors are just musk cultists.
I would characterize Tesla stock not as a pump & dump scheme anymore, but as a bet on Musk’s position to extract concessions from his political connections. He has got his way already with Trump planning to end EV subsidies that mostly benefited Tesla’s competitors, although Trump intended to do so anyway, and he may yet push against regulation that would threaten Tesla’s market position in the US, like federal charging standards. He may also get Trump to impose harsher tariffs on Chinese electrical vehicles than he otherwise would, although such tariffs enjoy bipartisan support.
