This has to be the idea of the century
Copilot is fantastic branding tbh. It’s like the MBAs want change for the sake of keeping their jobs.
For real.
I dislike Copilot with a burning passion, but I can’t deny it’s an amazing name. The branding is superb. Because that’s what AI in an OS should be.
A copilot. One that will takeover and do the tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.
Of course that’s not what MS is doing, they’re doing it to shove gimmicks down our throat and to scoop up data en masse.
Windows Intelligence is just… Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?
So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.
Its still the same PR nightmare and no one wants your AI crapware Micro$oft!
It’s such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they’re even doing in the building.
Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.
But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime… They’re all very descriptive and cool sounding names of their software products. Copilot is a great name that they’re throwing away along with Cortana because their crappy practices are crappy.
Let me just windows app into my computer to see if it’s still called copilot.
Why don’t they just call it Clippy?
