Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
If you can eat at a nicer place for the same amount of money, why would you eat at McDonald’s?
I would rather spend that money on a local burger joint. Give me a single named joint with a generic paper bag with grease stains on the outside.
Not only have the prices become absurd, the quality control has gone to crap.
For years we’ve taken regular road trips and use to stop at fast food places every single time. In the past 3 years we’ve repeatedly been served triple salted food, awful sub sandwiches, “cheese” burgers missing the cheese and condiments, and cold burger patties so old and dry they couldn’t be choked down. When you factor in the amount of waste due to the lousy food, the actual prices are way higher than what’s shown on the menu.
The ridiculous prices and regular bad experiences pushed us to a tipping point and we now find a grocery store along the way for deli sandwiches. It usually only adds about 5 minutes to the trip. Not only are the prices about 30% less but the food is consistently edible which makes the real price probably 1/2 of fast food places.
This is something we wouldn’t have taken he time to do a few years ago, so for us there’s been a big upside to the absurd prices and lousy food. We’re permanently changed our habits and cut fast food out of our diet completely. We are now spending less and getting consistently better quality, healthier food.
Maybe we should send “thank you” notes to the various fast food corporate headquarters.
You can’t pay your employees poverty wages and expect them to care about quality.
It has to hurt for the people who spend their hard earned money on a night off from cooking by ordering out at McDonald’s, but it’s a lesson we all learn the hard way.
i haven’t gotten fast food regularly in years (only once this year, trip to taco bell, feelin a bit proud tbh), but i have been lucky enough to WFH for a lot of that. when you’re starving and want something you just want it, even if it’s overpriced garbage. i dread the day of having to work an office job again.
what really pisses me off is the psychological manipulation: these companies think they can just rewire our brains with their dogshit marketing. ohh $3 is actually fair for 1 hashbrown. there was never a ““dollar menu””. they don’t even list the damn prices on their website like a normal restaurant. it’s so fucking shady and dishonest, the whole damn thing, the gray prison architecture, taking away the soda fountains from customers (and making the kitchen people worry about drinks as well). it’s so so fucking sick. WE’RE the ones suffering, they’re the ones looking at graphs and DESIGNING our suffering. they don’t have to pinch pennies, they don’t have to pinch shit. fuck mcdonal i CANNOT wait to see them fall.
Nothing has made me cook at home more than fast food prices.
I mean… the reason isn’t good, but the outcome is. Maybe this’ll actually make a dent in the obesity epidemic, which fast food exacerbates immensely.
Note that “cook at home” is likely to mean “toss box of pre-cooked factory food featuring mechanically separated ‘meat’ and enough junk to keep it shelf stable for months into microwave or air fryer to reheat”, which is unlikely to be any better, and in fact may likely be even worse (going harder core on some of the processing to last months in a customer pantry).
My solution to making home cooking taste better than fast food was buying a fat sack of MSG and using it in everything. Truly it’s the king of flavor.
