"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

34 points

Around $5 and good chocolate

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1 point

Bought some for 2.5 Euros 2 werkstatt ago.

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182 points

I love it, but I feel obligated to say

"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!

No, it makes sense. I understand, but it makes a lot more sense

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107 points

It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.

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2 points

Staggered setup vehicles are the true champions of justice, urging us all to get a grip on inequality within the industry.

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2 points

My center differential disagrees

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7 points

Yeah this copy needed a couple more drafts/notes.

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22 points

Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it’s divided like that and the explanation is right there on the inside of the wrapper.

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4 points

And then never buy them again because they are difficult to break evenly. Great idea but poor execution imo.

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17 points

Do you buy chocolate based on convenience over taste?

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1 point
*

lol imagine sharing your chocolate bars with other people, tssk (/hj)

fr tho if that bothers you, the inequality that comes with other chocolate brands should bother you too

not saying Tony’s is 100% fair, but at least they put in a lot of effort to make it as fair as possible

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1 point
Deleted by creator
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114 points

I do like these bars but breaking it into pieces without a mess is difficult. I’ve had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.

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68 points

I guess we’ll just have to deal with slavery then

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53 points

If only there was some middle ground between hard to eat chocolate and modern day slavery.

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23 points
*

But the slavery is where the flavour comes from!

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30 points

You break it while the packaging is intact

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23 points

The geopolitical meta is strong here

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13 points

Giggity

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2 points

Especially the dark ones require a lot of force to break. I see it as a challenge.

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0 points

It is a mess, which is why I thought it’s intentional to make it difficult to apportion your dose of chocolate, in effect making you eat more. And all this stuff about inequality sounds like the worst BS possible.

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60 points

Quite succesful in the Netherlands.

In 2003, after discovering that the majority of chocolate produced at the time had links to human exploitation, Dutch television producer and journalist Teun van de Keuken began producing programs about the horrors of the commercial cocoa industry on his show Keuringsdienst van Waarde. Furthermore, he submitted a request to be prosecuted for knowingly purchasing an illegally manufactured product, which prosecutors declined to do.

After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself. The brand was called “Tony’s Chocolonely” with “Tony” (= Teun) and “Chocolonely” in reference to Teun van de Keuken feeling as if he was the only person in the industry who was interested in eradicating slavery. Van de Keuken sold 20,000 bars in two days.

https://en.wikipedia.org/wiki/Tony's_Chocolonely https://en.wikipedia.org/wiki/Teun_van_de_Keuken

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5 points

It’s making its way into Belgium too!

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2 points

Oh yeah they have been here in DelHaize and Albert Hein (both owned by the dutch company) for a while and are now popping up in Colruyt and spar I think.

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1 point

whoa, meta

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Mildly Interesting

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