Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).

The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.

14 points

The headline should specify Korea. I mean, I know it was too good to be true I guess.

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4 points

That top picture made me think it was a camper bus (like EV.Buzz) but at a fraction of the price.

But, alas…

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4 points

Oh Christ why is it so ugly

I thought the box-shaped car fad died out 10 years ago

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2 points

Functionality. Based on the built in bed in the picture I’d say they have a head start on the market.

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6 points

Utility never goes out of style

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10 points

It’s literally a miniature Kia Soul which is hilarious. I don’t think it looks that bad and the boxy design is quite functional.

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12 points

Not in Asia. Still very trendy in a lot of countries here. Might be ugly outside, but it sure optimizes size and comfort inside.

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11 points

For that reason I’m annoyed at large SUVs losing their boxiness in recent years. Like, I get it for sedans and stuff, but if I’m driving a big SUV my main concern is utility (you know, the U in SUV) and a curved back side makes it that much harder to fit my grandma’s kitchen table in the back when I give it to my cousin.

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-5 points

Kia saves money by not having any designers in the company, they just steal other car shapes from years ago

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7 points

I’m still too broke for that. Can I just steal one with a stick with the end shaved to be approximately the same dimensions as a usb A connector?

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2 points

You’re a bit late to party

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2 points
*

No, no no. They fixed opting not to put a cheap anti theft device in a decade of cars by “updating software” and installing “dont steal this” window stickers. Some lucky devils that couldn’t get software got a new metal ring in their steering column, and then a sticker. You could even go to your local police department in some locations and get a free, ridiculously useless steering wheel lock, if you heard about it. Mail them to customers? Nah, that might cost money.

Dont worry, they only did this in the US. Every other nation has laws about having an immobilizer in cars, but not the good ol’ USA. Kia even had them in the same models sold elsewhere, just not the US models.

It only affected about 1 million people so far though, who have at best had to go in and have a half ass fix applied at a dealership while being upsold. That just leaves 7 million unprotected cars out there.

At worst, whats a few thousand stolen cars and even more shattered windows among friends? Surely no fine or penalty should occur.

Ohh, also, the software update doesn’t seem to be working.

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36 points

Please bring to North America

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6 points

If it does it’ll get the import tax so look forward to it being in the high 20ks.

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3 points

unless they build in the US?

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2 points

I don’t know that they’re allowed to. I saw China is building some of them in Mexico because of it.

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38 points

“We hear you! Here is another hideous SUV with absolutely awful, wildly inefficient energy-to-range figures. Enjoy!”

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11 points

It’s made exclusively for the SK market.
It also likely wouldn’t pass US safety ratings because it’s lightweight and tiny.

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