165 points

So if YouTube is now serving up the ads directly to me, does that mean they’re finally liable for the content of those ads? Can we have them investigated for all the malware, phishing, illegal hate speech, etc.?

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2 points

This is a good question.

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-3 points

No, because that would be communism, and that killed 100 million people. You also think genocide is bad, aren’t you? And besides of that, if there were less regulations, you could make your own video platform to challenge Google’s monopoly!

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171 points
*

Ads will always be detectable because you cannot speed up or skip an ad like you can the rest of the video.

If they do make it so you can speed up or skip the ad sections of a video, mission accomplished.

If all else fails, I’d enjoy a plugin that just blanks the video and mutes the sound whenever an ad is playing. I’ll enjoy the few seconds of quiet, and hopefully I can use that time to break out of the mentally unhealthy doom spiral that is the typical YouTube experience.

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10 points

always be detectable

Maybe with some content ID system… but you’ve just predicted their 2025 update which we might imagine would go something like this:

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5 points

If they do make it so you can speed up or skip the ad sections of a video, mission accomplished.

Mission failed sucessfully, if people can speed up or scroll through the ad, then it kind of defeats the point since people can skip ahead or increase the speed.

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1 point

Unless you are watching live content, you are correct

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1 point
49 points

Yep. YouTube must include a manifest with each video to tell the player what time ranges are un-skippable. Baked in ads were doomed from the beginning 🤡

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8 points

My brain just does that anyway, after decades of ads I just tune them out. And at home I use ad blockers.

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24 points

That’s not how it works. Or, rather, that’s not only how it works. Sure, advertisers dream of users who see an ad once and run to buy a product. But ad effects are spread over time. They build brand recognition. They fake familiarity. Say you are in a supermarket and you want to buy a new type of product that you haven’t bought before. Very likely you’ll pick something familiar-sounding, which you heard in an ad. Ads pollute the mind even if the most obvious effects are, well, obvious and easily discarded, more subtle influence remains.

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9 points

If it makes you feel any better, I intentionally never use products that have intentionally repetitive messaging or earworm tendencies out of spite. Though I know I’m probably in the minority

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13 points

The reason we’re absolutely fucking blasted away with ads is because even if they only have a 0.01% success rate, that’s enough to make them super profitable. So if you and 998 other people all pay zero attention to ads, they still make money.

There’s also lots of people (like one of my family members) who become absolutely irate by ads but still buy the shit they’re shilling anyway.

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1 point

Advertisers claim that it’ll work eventually which is how they can justify companies paying them to display ads, and how they can justify paying for ads on a service like YouTube or even a website. In a sense they are being hung out to dry, many of the big companies seen in ads these days don’t actually need to convince you to buy their product because they have an almost complete monopoly on the market, they’re only technically not monopolies, so you’re going to buy their products anyway or live without the convenience. This is why among other things Ad-funded internet is considered a bubble in a sense, because advertisers are spending money paying websites to show people things they don’t think or care about, but somehow this translates into profits? Seems like the only one profiting is the site being paid, and the creator on it.

I’m sure Nestle, Pepsi Co. P&G, CocaCola Bottling Co. Walmart, Amazon, and the other big boys really need to tell others about them or people wouldn’t know they exist and buy from them. Get real, these companies have their foot in the door, when it comes to the whole consumers buying from them. You can’t not buy from them and live as anyone else would, it takes effort to cut them out, and in many cases living without the convenience they bring.

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18 points

I wish I had more upvotes to give this comment cause you are so on the money.

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39 points

[Enshittification intensifies]

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30 points

Seeing as these ads will be targeted and of varying length, I wonder if a SponsorBlock-like extension with the ability to accept training data from users to help identify ads.

The Plex server application has a feature which scrubs videos and identifies intros so you can skip them like you can on Netflix. Wouldn’t it be sort of like that?

Seems like a good use of AI/ML.

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2 points

I wonder if a SponsorBlock-like extension with the ability to accept training data from users to help identify ads.

That’s…how SponsorBlock works? The ads come at different entry and exit points for every user. Otherwise it wouldn’t be a problem for sponsorblock.

The Plex server application has a feature which scrubs videos and identifies intros

Pretty sure they just use timestamps from a crowdsourced database, just like sponsorblock.

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2 points

The ads come at different entry and exit points for every user.

They’re not referring to the YouTube ads, but the “let’s take a minute to talk about today’s sponsor nordvpn that I used on my trip to Antarctica.” This is a part of the video file itself, and it starts and ends at the same time for all users.

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1 point
*

This is a part of the video file itself, and it starts and ends at the same time for all users.

Except it doesn’t when a YouTube ad is injected in the middle. Then all timestamps after the ad are offset by the length of the ad. That’s not from me, that’s from SponsorBlock themselves in the OP.

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43 points

If YouTube offered premium without music for a discounted price I’d probably be willing to pay for it. But I just want no ads, not a bunch of bundled stuff.

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5 points
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I’ve said it many times but I would gladly pay for Premium if they would just make the first-party experience not absolute garbage. My experience has been better with literally every other 3rd party app/service. It’s not that hard. Just stop cramming shit down my throat and give me control over what I want to see.

Also they need to do something about the midroll ads.

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-2 points

Why are we the ones that need to pay?

Bandwidth and storage is not free. So the person uploading something and using the platform to distribute that content should be the one paying? Right? Or did we totally forget that?

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16 points

This is exactly me.

I’ve been paying £5 a month by using a VPN to sign up for Premium from Ukraine. Been doing so for the past couple of years without complaint. Literally all I need from them is to fuck off the adverts. I have Apple Music for music and I’m happy with it.

Now they’ve rumbled us and will be cutting off our Premium next month.

I am fucked if I’m paying those ratfuckers £20 a month just so I can watch other people’s hard work without the adverts they force in. Fuck that noise.

So I’m now researching ways to get my subs onto Plex so I can carry on watching on my Apple TV.

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14 points

I get what you’re saying, but YouTube music is pretty much just a different front end for the normal site.

Sure, it does some filtering to attempt to be music only (though I’ve seen non music stuff sneak in before) but in the end, you get pretty much the same core experience if you open up the YouTube app and start “watching” a song (with premium for the background play capability).

I’d be willing to bet this is why they won’t go the route you’re talking about.

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2 points

I’d prefer some kind of limited amount of viewing. I don’t watch a ton of YT, so give me some kind of reasonable ad-free cap. I’m willing to pay to not see ads, but I don’t watch enough to be worth their asking price.

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2 points

I would rather micro transactions. Like just load up a dollar and get like 1000 minutes ad free…with the ability to turn off and save for later.

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4 points

I’m a bit surprised they don’t do this actually. Premium is good valued off you use the music side of it as well, which I do, but not for just ad free YouTube.

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9 points

Even then it doesn’t have sponsorblock or a customisable UI like revanced does.

It’s crazy how unofficial free is actually better than official paid.

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6 points

See, I don’t really mind the sponsored segments. Some creators actually have fun with their ad reads, like the Map Men or Colin Furze. But if it’s boring I just tap the forward button on my Apple TV remote and skip past.

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1 point

If I’m paying for premium, I just don’t want ads! But they keep trying to shove it down my throat regardless

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