That’s not how it works. Or, rather, that’s not only how it works. Sure, advertisers dream of users who see an ad once and run to buy a product. But ad effects are spread over time. They build brand recognition. They fake familiarity. Say you are in a supermarket and you want to buy a new type of product that you haven’t bought before. Very likely you’ll pick something familiar-sounding, which you heard in an ad. Ads pollute the mind even if the most obvious effects are, well, obvious and easily discarded, more subtle influence remains.
If it makes you feel any better, I intentionally never use products that have intentionally repetitive messaging or earworm tendencies out of spite. Though I know I’m probably in the minority
Do we unintentionally use products we didn’t realize repetitively messaged us?
We’ll never know…
Just kidding, we can be sure it’s incredibly well studied given the billions and billions of dollars going into ads!
Totally no bias in these studies at all either, they totally wouldn’t try to skew these studies for personal gain and to try and justify the huge spending on ad money right?
