slashing the size of pints boost sales in an unexpected way
Oh is it unexpected is it? Unexpected that selling people less quantity per unit would increase sales as people would probably still want the same quantity?
This is weirdly pro business from the mirror
The unexpected way is that while it decreased sales of beer it increased sales of wine.
Well that’s illegal, and I can literally point to the letter of the law:
Some goods must be sold in fixed sizes known as ‘specified quantities’.
Draught beer and cider: Third, half, two-thirds of a pint and multiples of half a pint
They were serving 2/3, so it’s fully legal. Also they’re actually urging the govt to reduce sizes, not the pub owners directly.
Granted, it would be nice if we had had more than a screenshot to go off on
Surely a fine publication such as the Mirror wouldn’t publish a misleading headline?
Oh come on now, next you’re going to tell me Daily Star is not a shining beacon of journalistic integrity!
If they still want to call it a pint, they could go to the American definition (473ml, as opposed to 568ml). Beyond that, they could go to the New South Wales schooner (¾ of a pint, or 425ml). Or, you know, go metric and serve beer in decilitres as on the continent (400ml or 500ml is a reasonable size for a beer), though that may be politically impossible in the post-Brexit environment.
I do hope this isn’t a road to the term ‘pint’ just becoming a generic name rather than actually holding meaning. I remember when a 99 referred to the price!
The number 99 meant royalty in Belgium, where flakes came from. Nothing to do with price
Did not know that, very interesting! Wonder if there’s something similar for the UK.
The british pound once referred to the value of a “pound” of silver at the time. Though the meaning of even that measurement of weight has likely changed
I prefer a schooner over a pint any day. Larger than a pot. Just right.
