191 points

I have to admit, I really don’t like this. The old logo looked pretty neat and the “://” part was a stroke of genius.

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85 points

The moz://a logo is really genius. I wonder if their current leadership is so incompetent that they don’t even understand the :// part of the logo…

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21 points

I think that question can be answered by the recent horrible series of decisions by them. Mozilla really has been captured by the roots of enshittification at this point.

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57 points

They even implemented it in Firefox: moz://a redirects to https://www.mozilla.org/en-US/about/manifesto/

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5 points

As will any moz://

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37 points

I 100% agree. I don’t mind design refreshes. I think I’m in the minority of loving the current Firefox logo.

But this just sucks. They really took their unique, clever wordmark logo (but still very modern and minimal!) and replaced it with a bland, trendy 2022 typeface.

I know this is super petty, but this might convince me to find another password manager and method for syncing tabs. Might try librewolf, too. Rebranding invites users to re-evaluate their view on a brand, and mine isn’t changing for the better.

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28 points

Yeah, I remember the first time I saw the :// thing I felt myself having a little design-gasm.
This doesn’t touch the same spot for me…

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66 points
*

The new logo sort of looks like a white flag. It symbolizes the fact that Mozilla has just completely given up by now.

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13 points

lmao

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3 points

The flag looks a bit like a disgruntled goose.

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40 points

I mean, if the intention is to reflect the utterly bad decisions Mozilla has made, this new logo would be spot on

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32 points

Ew the new one sucks. Why can’t they spend the money that they have on important stuff instead of changing logos every couple of years? Uk, considering that their funding is going to dry up because of the Google anti trust case?

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-2 points

Because they don’t have money

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30 points
*

Why do companies constantly feel an urge to update their logos? I see this as marketing teams needing to show they are doing something so they come up with a “project” and then convince the management it’s necessary…

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11 points

Nobody needs marketing people.

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6 points

Because the CEO is probably having an existential dread crisis and needs to do something about it. So he fucks up the logo because he can, and fuck you. Now watch Mozilla ads from their newly acquired Ad company.

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