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Elon Musk’s X just sued a nonprofit advertising group out of existence(www.cnn.com)

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gedaliyah@lemmy.worldM
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The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

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Media Bias Fact Checker@lemmy.worldB
-11 points
CNN - News Source Context (Click to view Full Report)

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https://www.cnn.com/2024/08/09/tech/elon-musk-garm-advertisers-lawsuit/index.html

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apfelwoiSchoppen@lemmy.world
70 points

SLAPP for me but not for thee.

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Nougat@fedia.io
195 points

Remember, if you advertise on a Musk property and then decide not to advertise there anymore, he’ll sue you.

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someguy3@lemmy.world
69 points

Business genius devises plan to never get new advertisers.

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ddh@lemmy.sdf.org
9 points
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“That’s a future supergenius Elon problem”, thought present supergenius Elon.

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reddig33@lemmy.world
110 points

Meh. They disbanded because it wasn’t worth the trouble. Their members are still unlikely to advertise on X.

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WoahWoah@lemmy.world
71 points

Exactly this. It makes no material difference, and it’s more cost effective to dissolve the org and refashion than play biggest dick with a roid-raging billionaire on ketamine.

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monkeyslikebananas2@lemmy.world
10 points

And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?

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partial_accumen@lemmy.world
94 points

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

Does it? Zero advertising dollars will be coming to x because of this, and its poisoning-the-well to any other companies that would even consider starting advertising with x for fear of retribution.

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Psychodelic@lemmy.world
7 points

I mean, it’d be equally crazy, if not more, to think businesses that intend to advertise there indefinitely would pass up on the opportunity to market to millions of (mostly) morons

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Roggebrood@feddit.nl
33 points

The signal to other advertisers is more of a victory than the case itself.

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xmunk@sh.itjust.works
29 points

It isn’t though - this is an industry group that helped vet platforms… given how Musk responds to people pulling their advertisements from the platform this is probably actually counter productive… also the Streisand effect.

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stoly@lemmy.world
2 points

I think that part of the problem for musk is that advertisers were paying attention to the findings and they may have influenced some to stop.

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orcrist@lemm.ee
9 points

The actual message is to not create a single entity that could be sued like this. Businesses can still get the same information and make the same decisions. Suing companies directly because they won’t advertise on Twitter would itself be pointless and good for the lulz. But that’s Twitter’s next move. Will they hook us up? Popcorn is waiting.

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pyre@lemmy.world
1 point

the fuck is x

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Burn_The_Right@lemmy.world
4 points

No idea. Last I checked it was a letter of the alphabet. Microsoft used the letter as part of a name for a game console, but they weren’t stupid enough to try to use a single letter for an entire name. Only a complete fucking moron would try to force some dumb shit like that onto the public.

Maybe they are referring to the social media company Muskrat bought and is driving into the ground by making it a haven for fascists. But that company was called Twitter.

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