I only see Apple TV+ as a bonus to the Premium subscription. But if they really fuck it up like this, I will unbundle my subscription and cancel Apple TV+.

Fuck ads!

step 1: position yourself has high quality, low cost compared to the others

step 2: win awards for programming furthering the high quality of your service

step 3: raise prices

step 4: cancel the shows people raved about

step 5: bring in ads

step 6: ???

I can’t wait for the advertisers to start dictating the content of the programming to help sell ads. Because that’s coming next. Let’s totally wipe the premium sheen off premium streaming TV.

Oh no! I hope this doesn’t affect my pirated copies.

Finally!