One important thing to note (according to the issuing letter I saw) was that this was a 10$ credit no strings attached. That actually makes me pretty happy to see it and I applaud them for it. Usually companies will try and attach a paltry sum like this to some thinly veiled settlement agreement to trick customers into surrendering their right to sue… in this case it was actually a gift - it may be a tiny gift, but it’s still a gesture of good faith before the lawyers get involved.
Probably a split bargain deal with Uber Eats as it is not a useful amount for an actual order and the extra customers trying to use it will result in a net gain. I bet they are only paying a relatively small fixed amount because of the net benefit to UE, if they are paying anything at all. I can easily picture UE doing a $10 campaign on their own targeting the general public for the same promotional potential.
One important thing to note (according to the issuing letter I saw) was that this was a 10$ credit no strings attached.
The “strings” are that $10 isn’t enough for an order, so in order for anybody to actually use this apology token, they still have to pay money. While the credit itself, may be free, using it is definitely not.
