Today I went to my local supermarket and was presented with the following brands of toothpaste:

  • Odol-med3 (Aquafresh): Haleon Group 🇬🇧
  • Sensodyne: Haleon Group 🇬🇧
  • Parodontax: Haleon Group 🇬🇧
  • Signal: Unilever 🇬🇧
  • elmex: Colgate-Palmolive 🇺🇸
  • Meridol: Colgate-Palmolive 🇺🇸
  • Colgate: Colgate-Palmolive 🇺🇸
  • Blend-a-med: Procter & Gamble 🇺🇸
  • Blend-a-dent: Procter & Gamble 🇺🇸
  • Crest: Procter & Gamble 🇺🇸
  • Lacalut: Dr. Theiss Naturwaren Gruppe 🇩🇪

You have a big illusion of choice, but in the end most known brands that can also afford advertising are big international groups. I ended up getting Lacalut, the one “made in germany”, which cost double.

edit: apparently it’s not a great choice for many reasons, so i’ll be returning that product and try some of the other recommendations, thanks!

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My Sensodyne purchased in the US is made in the US. And apparently they’re shutting down their UK factory and moving European production to Slovakia.

I alternate between fluoride toothpaste and a Japanese hydroxyapatite toothpaste called Apagard M-Plus. There are other brands of hydroxyapatite toothpaste made in Europe, like Biorepair (Italy) and Bioniq (Germany).

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