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Not a meme.
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meme
/mēm/
noun
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A unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another.
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Any unit of cultural information, such as a practice or idea, that is transmitted verbally or by repeated action from one mind to another.
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A self-propagating unit of cultural evolution having a resemblance to the gene (the unit of genetics).
The American Heritage® Dictionary of the English Language, 5th Edition • More at Wordnik