I don’t see how that’s racism. There’s no discrimination of traits, assertion of superiority or inferiority of races, and it’s actually being used to help sell a product and brand identity which requires.positivity.and.attraction from others.
Culturally inappropriate? Sure, could be. That’s up to that culture to determine and advise though. But we know the artist was also of the same group of indigenlus people.
The artist responsible for redesigning the Land O’Lakes logo in 1954 and creating the iconic image of the Native American woman was Patrick DesJarlait. DesJarlait was an Ojibwe artist from Red Lake, Minnesota, and his design has become closely associated with the Land O’Lakes brand.
Ask yourself why Aunt Jemima was chosen long ago. What stereotype did she represent? What is her back story supposed to be? … That is the obvious starting point.
I don’t think it’s hard to connect the dots on this one.
As a general position, hiring a minority to produce art doesn’t mean that all uses of the art are positive.
What is her back story supposed to be?
An old motherly Southern Black woman. Reminds me of any number of real life people I’ve known. The whole “depicting Black people is racism” thing was cooked up by and for white people.
