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Sergio Pérez set to leave Red Bull at end of season - sources(www.espn.com)

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smeg@feddit.uk
4 points

Marketing is an interesting one because Red Bull have one financial objective: marketing for their drinks. I’ve heard it said that Perez was very good for Red Bull marketing in Latin America as he’s a popular guy, I don’t see why Tsunoda or Lawson couldn’t fit into the “Xtreme Dude-Bro” marketing role if they needed them to.

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Coelacanth@feddit.nu
5 points

“Popular guy” doesn’t quite tell the whole story. I personally don’t get the appeal, but for whatever reason Perez is incomprehensibly popular. I think he’s like the 2nd most famous athlete in Mexico, he sells the most merch out of anyone on the whole grid and has brought a slew of sponsors to Red Bull. This is in addition to any Carlos Slim money.

It is definitely an appealing financial package.

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smeg@feddit.uk
3 points

Maybe that’s why Horner has made such a big deal out of saying the choice was Perez’s to leave, trying to minimise the bad press for firing him

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scala@lemmy.ml
1 point

Exact same sponsors Colapinto has. I’m curious if Red Bull will take him instead, as they loose no income, and get a rookie driver with a similar demographic.

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