Food and cooking blogs have an intro paragraph where the writer describes how the recipe they are going to talk about is related to their life. This is a joke about trauma dumping and pivoting into a fun idea, this joke being about the vast emotional difference between making a lava cake and holding a loved one as they die.
It’s way more than a paragraph. And it’s stupid SEO bullshit.
I found one specifically with a lava cake recipe. Here’s how much there is before the recipe. And this is relatively short compared to some of what I’ve seen and also more on topic than a lot of them too.
https://www.seriouseats.com/flourless-chocolate-lava-cake-recipe