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73 points

CEO of a company that makes the computer part that is most important for gamers. He has a net worth of about 100 billion USD

Their products are currently better than the competition and they make full use of their position.

They are known for very high prices, scummy marketing tricks, and abusing their small business partners.

The company briefly overtook Apple and Microsoft, becoming the most valuable company at around 3 trillion USD.

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2 points

Their products are currently better than the competition

If you want just a GPU, no they aren’t really better.

They have some different strengths, so they may fit some use-cases better, but they aren’t out-right better.

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3 points

There isn’t even competition for the 4090, what are you talking about?

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58 points

The company briefly overtook Apple and Microsoft, becoming the most valuable company at around 3 trillion USD.

Because of AI hype

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36 points

It’s not all hype.

nVidia has some SERIOUS R&D in the use of AI for the past 10 years.

But using AI in the graphic space… upscaling, downscaling, faking lighting, faking physics… This is all very useful in making videogames.

Then there was a leap in the way AI Image generation was done with the above hardware. And that opened up a whole new growing field.

It’s just some people took basic language models that have been around for 30 years and scaled them up with their hardware. And it was neat, and surprising some of the stuff a LLM would output. But not reliable.

And then suddenly a lot of layman’s got their hand on the LLM’s and thought it was the 2nd coming of Jesus, and started throwing big money at it… it will be surprise to no one who knows how these AI’s work that that big money isn’t going anywhere.

But those first two, is no hype. It’s a real viable use case for the AI, and money will be made there.

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3 points

But the insane growth is because of hype. Doesn’t mean it’s useless or makes it invalid, but they would nowhere be this big if it wasn’t for the AI gold rush going on with all of their data centre cards being sold out immediately despite 50x profit margins and such.

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12 points

Youre missing a lot of events in that timeline tbh :p
Nvidia forcing developers to use cuda enabled hardware, hard locking their tech to their hardware, the crypto boom of 2016 and 2020, …

Theyve done a lot of stuff to gamers and datacenters over the past years that made them as powerful as they were when gpt3 hit the public eye.

Me? Im stearing far far away from them. I dont support that business at all.

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