And walkability.
When I first moved to Boston many years ago, I had some enlightening experiences. I loved how walkable Boston is, I loved trains, but I did not expect the the feeling of freedom I got from leaving my door with only a T pass in my wallet and Having so much of the city so convenient.
It was revelatory just how much more convenient that was than using a car, when all my life I expected to use a car to go practically anywhere. The challenge is sharing this experience among others who have only known car life, making the advantages real, immediately beneficial.