It’s not really all that complicated. The Democrats represent the status quo. The status quo sucks. The Republicans present themselves as an alternative to the status quo. So, people vote Republican.
All the centrist messaging just makes it worse. The Republicans can explain why things suck by scapegoating the poor and marginalized. But the Democrats won’t call out the rich and powerful who are the actual reason things suck, so instead they just try to tell people that things don’t suck at all. They “reach across the aisle” to people like Dick Cheney who are clearly part of the political establishment which only serves to help Trump present himself as an outsider. They adopt all these right-wing positions on immigration, the military, etc, but the people that appeals to already have a party waiting on them hand and foot, giving them exactly what they want. And all the bad shit he does doesn’t matter to them because they believe in lesser evilism and hate the establishment.
Of course, Trump is part of the billionaire class and isn’t any sort of real alternative to the existing system, but as long as Republicans are able to paint themselves that way, and are the only “alternative” game in town, people are going to turn to them when they dislike the way things are going, no matter how shitty they are.
I felt surprised and confused in 2016 when Trump won, but it’s been 8 years. It’s long past time to start figuring out where the Trump phenomenon came from.
100% this. And it frustrates me to no end because we’re having the exact same issue in Germany (although we’re still “behind” the US in the timeline). The extremist AfD has been gaining consistently over the past decade because they just present themselves as the alternative to everything establishment, so a lot of voters that are unhappy with the system for whatever reason flock to them (as one AfD politician put it, “the worse Germany is doing, the better for the AfD”). But instead of offering a different, more left-wing alternative to the status quo, all other major parties have been trying a centrist or even right-wing approach (e. g. the current government implementing hilariously useless stricter border controls), hoping to appeal to AfD voters by offering a watered-down version of their authoritarian agenda. And of course the outcome of this strategy is the same as in the US: The AfD just keeps on gaining ground.
