You’re assuming he gives a shit about how much profit it’s making.
It’s not a public company, it’s now his private playground to try to get millions of people to see only the “free speech” he wants them to see, and exert political influence.
He’d love to also milk it financially, but that’s actually really hard to do with Twitter.
You could say though as a capitalist he also gets a return on investment by manipulating public opinion in favour of conservatism.
I don’t think he even cares that much about money, except that it’s useful/needed for the things he wants to accomplish.
Unfortunately, the things he wants have gotten steadily shittier and shittier and more disgusting over the last 15 years.
It’s even worse in social media, because most users that sign up stop using it at some point.
So the product can die pretty quick if they don’t generate new users, especially when they alienate old ones.
Indeed. Active users (say, used within the past month) is a much better metric.
I often wonder about this for many (especially older) YouTube channels - your channel is 15 years old, how many of your 500k subscribers actually still watch or even have active accounts?
I wonder what subscriber growth rate a typical YouTube channel needs just in order to maintain a consistent level of watchers?
Pretty sure YouTube has started unsubscribing people after long inactivity. I know some people have complained that it is difficult to follow infrequent contributors due to that now.
