It’s funny when armchair experts insist that the fediverse won’t catch on because “federation is too hard to understand” when arguably the most widespread communication system on the internet follows the same model
This used to be true. However in the internet of today, if your email doesn’t come from a Microsoft or a google it will get rejected if the recipient is a Microsoft or google email address. They have taken over.
You CAN do the full list of things to get accepted there. But you only need to fail a SINGLE test to get sent to junk mail jail.
To not be put to junk you need all of the following (oh and this can and will change one day and you’ll go straight to junk)
- SPF configured
- DKIM configured with valid keys applied to DNS
- DNS secured with DNSSEC, with validated keys passing all minimum requirements
- DMARC configured for domain
- Your mail server NOR the entire network on a DNSRBL. For example right now my mail server is hosted on OVH (moving soon) and it will go to junk, and in the hotmail/outlook headers it makes clear this is the only failure (-0.2 points, enough to go straight to junk mail jail)
Not sure if I missed any there. It’s been a while since I set all this crap up.
You forgot both ‘Don’t send too much email’ and ‘Fail to send enough email’ as qualifiers, as well.
Which I think is the big thing that hits more people than anything else, since ‘too much traffic’ and ‘not enough traffic’ are not defined and so you can easily be caught by one, then the other, then end up in purgatory.
(This is mostly a Microsoft problem rather than a Google problem, but still.)
Also if you’re running an email server for others, it takes very little from single individual, like a small webshop newsletter, which enough people manually marks as junk and you’re on a block list again. Latest one with microsoft took several days to clear, even if all of their tools and 1st tier support claimed that my IP isn’t on a black list.
I’ve jumped all the hoops and done everything by the book, but that still doesn’t mean that any of the big players won’t just screw you up because some of their automaton happens to decide so. That’s why I’m shutting my small ISP business down, there’s no more money to make on that and a ton of customers have moved to the cloud anyways, mostly to microsoft due to their office-suite pricing. It was kind of fun while it lasted, but that ship has sailed.
Yeah, I’m quite sure it’s a deliberate activity to dissuade against private email servers. Keep everyone’s email “in the club”. Once you’ve got this much working you need a whole suite of tools to deal with the HUGE amount of spam you need to filter. It can be a hell of a lot.
Yeah and honestly, this is largely a reasonable standard for anyone running an email server. If you don’t have SPF, DKIM and DMARC, basically anyone can spoof your emails and you’d be none the wiser. It also makes spam much harder to send without well, sacrificing IP addresses to the many spam lists. I wouldn’t be surprised if some people setting up their own mail server were made aware of these things because of being blocked.
Sure there are a few others. What I’m mainly getting at is that you can’t run an email server in your house the same way you can run a lemmy instance and expect those emails to get delivered. You are forced to use someone else’s email service as a backend or google will flag your emails as spam.
This really underscores that “The Company Town” is very much alive. Also move over East India Trading Co.
We’ve let the Internet too few big players. It used to be more diverse, more federated. Now it’s just the New TV for Advertisers to shit down your neck.
I’m not even sure if we can go back without inventing new technologies not captured by bureaucratic establishments.
