Trump loves McDonalds and fast food in general. I have no doubt this was his idea.
Incidentally my favorite John Stewart segment is one where he tears into Trump for taking Sarah Palin to Sabarros for New York Pizza back in 2011.
https://www.facebook.com/share/v/MjzJtJSbDDXnYtK5/?mibextid=UalRPS
https://www.vox.com/the-goods/2019/1/15/18183617/trump-clemson-mcdonalds-burger-king-wendys-dominos