The company behind Trump Watches prominently features an iconic image of the presidential candidate on its timepieces. There’s one big problem: It’s not allowed to.
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According to the Associated Press, though, TheBestWatchesonEarth LLC advertised a product it can’t deliver, as that image is owned by the 178-year-old news agency. This week, the AP told WIRED it is pursuing a cease and desist against the LLC, which is registered in Sheridan, Wyoming. (The company did not reply to a request for comment about the cease and desist letter.)
Evan Vucci, the AP’s Pulitzer Prize–winning chief photographer, took that photograph, and while he told WIRED he does not own the rights to that image, the AP confirmed earlier this month in an email to WIRED that it is filing the written notice. “AP is proud of Evan Vucci’s photo and recognizes its impact,” wrote AP spokesperson Nicole Meir. “We reserve our rights to this powerful image, as we do with all AP journalism, and continue to license it for editorial use only.”
A few do, sure. Not a lot, though. Pretty difficult to make a living if you’re giving away your work for free.
So don’t make your career locking away human creativity from others. The idea that culture is now monetized is a huge problem for our species.
It is very difficult to make money in a market economy if you cannot sell the products of your labor. And to be able to do that, you need to have some ownership over said products. Ownership means exclusion, no way around it. Then you can transfer that ownership to an employer in exchange for a salary, or trade in an open market as a freelancer. Or create a collective wherein you share ownership. There are different models, but culture, to an extent, has always been monetized one way or another because creators have always needed to make a living, so they can continue to practice their craft while sustaining themselves and their families.
Copyright abolitionism sounds cool until you’re a professional creator with mouths to feed in this economy.
Of course there are smart ways creators can make money while also waiving their rights under copyright, but this does not work for everyone and many really just need to be able to sell the product of their labor to make a living.
I’m not saying it’s a perfect system, not by a long shot. But there’s no easy solution either.
