A new law has been passed in California which prohibits the use of words like "buy" and "purchase" on digital storefronts like Steam.(www.pcgamesn.com)

it has the potential to make a game actually saying “buy” somewhat more valuable, which perhaps could lead to a shift from “it’s easier to require online and there’s no down side” to “perhaps we should spend a little bit of time thinking about this to get 1% boost in sales”

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