Marques Brownlee, known as MKBHD, faced backlash over his new wallpaper app, Panels, due to its high subscription cost ($49.99/year) and concerns over excessive data permissions.
Brownlee acknowledged user feedback, promising to adjust ad frequency for free users and address privacy concerns, clarifying that the app’s data disclosures were broader than intended.
The app, which offers curated wallpapers and shares profits with artists, aims to improve over time, despite criticisms of its design and monetization approach.
I don’t think that’s what he’s saying. You have to ask yourself a question: is offering an expensive upfront subscription for an evolving product an endorsement of assessing future value into your purchase. In my view, it isn’t and it’s not what he’s saying.
What he is saying is that to the minority who will find this a good value or who are okay donating to help them implement new features, go ahead and hit that button. Then separately he’s saying “the price will make more sense to more people as features are added” which is true but is not an endorsement of paying the current price for those promised features. At least from what’s in the article and what I’ve seen.
It’s the difference between saying that you should buy Minecraft because it will become an awesome game one day versus saying you should buy Minecraft because it’s either worth it to you now or you’re okay with helping to fund the development of future features you’ll receive. Those are very different.
Minecraft was already awesome when I purchased it in 2011, I didn’t have to get promised vague future features.
I agree. But that’s a subjective stance obviously. I think since Minecraft was priced appropriately for its current value, there was no need to consider future value increasing. And on that basis they could have sold the game for more and chose not to. Still the point is that even if most people didn’t consider it, it incentivizes early purchases. If it were priced at the 1.0 build price at alpha launch, only die hard supporters would have bought it. Everyone else would wait. Same thing here.
Also Minecraft is a good example of why his argument is shit as that started off at a low price and increased as it became more complete
You’ve just showed me why my point works. If you buy in now, your early purchase of Minecraft becomes more valuable over time as stuff is added. Therefore, buying now is better than buying later.
Whereas with his app, it’s overpriced now and will add features until that value proposition is met for more people. That discourages you from buying it and there’s no reason to buy it. Especially since it’s a subscription.
Now could he have done the Minecraft model? Yes. And since it’s a subscription, the price can go up slowly with no benefit to early adopters. I think the main reason he didn’t do that is because changing pricing this way generally doesn’t go well.
