that’s why the internet fucking sucks now. Everyone’s too afraid to make their own site and lazily relies on the conglomerates of social media, which has reduced the internet into like 5 websites that repost each others content

Also seeing isn’t converted to income, especially on instagram. The more hardcore comic fans may want to see your work in full, may want to follow the story if there’s a narrative to your comic, see your arts evolution, etc. and they’re probably the ones that are far more likely to drop cash on merch for a series they enjoy. That’s why you combine the approaches, post comics on instagram or whatever to get the word out, and have a site so your hardcore fans can easily browse your work (with the added bonus of letting people who don’t fuck with social media also see it)

Again, or don’t, I don’t care. Post everything to facebook and twitter, make the internet just 2 websites instead of 5, refuse to have control of the primary platform your work is shared on, whatever