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2 points

Center the party around the Midwest, and you will own the country.

Reasonable, hardworking, conservative but open minded, and they generally want to be left alone.

Pivot to them and you lose nobody, and gain more voters elsewhere too.

The GOP keeps losing everyone else the more they pivot to Christian sharia.

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2 points

You may lose some. But yeah, the biggest thing is to run counterpropaganda to the Midwest. You want walz, you want Obama, and you want to not talk down to us or above us.

I firmly believe that farmers can be sold on wind power, but you gotta sell it to them in their eyes. Tell them what you want to give them in exchange for taxes. So much of anti tax rhetoric I hear comes from people who don’t think they get anything out of their taxes. Hell, “we want trains in your cities to reduce traffic” works. Hammer on an end to government intrusion in private life. Rather than saying it’s about abortion make a call for a legal right to privacy.

And above all else, don’t let rich people from the coasts pretend to be one of us. Desantis cosplaying an Ohioan was not even a little appealing to us.

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