It’s a journal site, here’s the link to the actual study in nature. The language is tougher.

https://www.nature.com/articles/s41598-024-62511-3

I think i see where you’re coming from, to me it feels like traveling a long path from the obvious economics of subsidy and advertising, especially the ubiquity of beef, and making that about the patriarchy. Feels removed from the problem of economic incentive, but more than just access seems to drive it, this paper has multiple relevant drivers though and it does seem to be at least partially based on gender.