Define “massive.” Because if it doesn’t substantially cut into their profits then it’s not a fine but just the cost of doing business.
“In case a gatekeeper does not comply with the obligations laid out in the DMA, the Commission can impose fines up to 10% of the company’s total worldwide turnover, which can go up to 20% in case of repeated infringement.”
The way fines should be constructed. As a percentage of something’s worth.
Meta’s global revenue last year was $134 billion. It would have to be a historic fine to even make a dent. I’m not hopeful. This will be another “cost of doing business” situation.
A $13 billion fine does not look like a “cost of doing business” scenario to me.
Imagine you making $100K last year doing some shady business. You got caught and convicted in federal court, your punishment is $10K fine, and that’s it. You’re free to change your tactics and make sure you don’t get caught next time.
It’s a little bit stink, but it’s the best you could asked for.
13 billions to Meta may not be a slap on the wrist, but more like 5 spanks and 15 minutes timeout.
They haven’t gotten that fine yet and $13 billion out of $134 billion is absolutely a “cost of doing business” fine. If they still make massive profits at the end of the year, they haven’t been hurt.
Corporations have to be punished and they rarely are.
Oh you’ll see. It’ll be super massive. It’ll be amazingly punishing!
It’ll be like… 0.2% of their gross.
Then it’ll spend years in legal battles to become 0.05%.
