You’re supposed to understand that the vast majority of society are shallow idiots that’ve been misled by immersion in state-sponsored propaganda.

Then, engage the socialists and communists. They know what to do, why, and how. The last time we had the numbers for meaningful change was the late 1940s: Veterans of WW1 became armed socialists and communists which resulted in The New Deal.

Corporate personhood is what’s made much of this incarnation possible. If you want to dehumanize something then focus on the root cause.