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25 points
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How is using magnets a “new button”?

Disabled folks who can’t fasten buttons have been using magnet closures for a while. This guy adds the ability to decorate it and that’s a new button? They had changeable button covers for fun in the ‘80s.

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7 points

“There wasn’t some arrogant ambition around disruption [of buttons],” Ive told the outlet. “It was a very gentle, humble exploration.”

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1 point

that can’t be real… oh no. wtaf!

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